Two people. And a crew of agents.

We run the business and AI does the heavy lifting. When you call, you talk to the people who build your site.

The two of us. The people you talk to.

  • Websites, crews and strategy

    Connery Kirk Johnson

    Goes by CJ.

    CJ builds the websites and the AI crews, and runs the strategy. He's the one on the 15-minute call you book.

  • Design

    Angel

    Angel designs, from the logo and brand kit to the look of every site. She's also your contact if you'd rather talk in Spanish.

    Hablamos español

A remote team that works worldwide, from the Bogotá area, Colombia, on US Eastern hours (one hour behind in summer).

The agents. Each one has a job.

AI agents do the repetitive work, for us and for our clients.

  • Watch the crews

    Every 15 minutes, they check each crew we run and message us when something breaks.

  • Write the morning note

    They draft the morning note: today's jobs, who owes money and who's waiting for an answer.

  • Answer new leads

    They answer new inquiries in seconds, with only what you've approved.

One rule for every agent. A person says yes.

Agents record and draft on their own. Anything that reaches a customer or moves money waits for a person's yes.

Lead replies are the one exception: they answer new inquiries in seconds, and only say what you've approved.

Built and running. The numbers so far.

  • 4

    client websites

  • 4

    AI agents running a company's back office every day

  • 100+

    components and templates in EtchPress

Why we keep it small. You get the people who build it.

We take three or four website builds at a time. So the people on your call are the people who build your site.

1 of 4 build slots open

How we work. Three things we hold to.

  1. Say less, prove more

    Every claim sits next to a screenshot, a number or a name.

  2. The price before the call

    You know the starting price before you book.

  3. You own it

    The domain and every account are in your name. If we part ways, we hand everything over.

Let's talk about your business.

A 15-minute call. You'll know the price before we hang up.